“Here’s a topic about blogging you might want to look into – tags. Do you need them, do they drive viewers to your blog, are some tags more effective in drawing people in – things like that. I’ve basically stopped posting any poetry and using the poetry tag – it seems to attract people who actually comment – but the comments are just weird..”
Last week in the post – Vanity Metrics and You!, Grace raised this query in the comments section, and so today l ask you about Tags and how they benefit you or if they don’t?
|The use of ‘Tags’ on your blog posts can improve the efficiency of navigation and site structure for your readers. Tags, when used properly help readers understand what your content is about.|
In simpler terms it allows your audience to find what they are looking for on your site and in SEO terms it enables the critters that do the searching of content to communicate to search engines where you are.
I use tags on all of my WordPress posts in the GUY blog, and l will utilise them more effectively for the business blog. It can sometimes be a little daunting on personal blogs to select the correct Tags, and l often wonder if they are needed on a ‘personal blog’ at all?
I also wonder if Tags are even looked at by the majority of readers in the first place? I find them useful on my blog, especially if l am looking for something specific, but l never pay attention to them on other blogs. But l also have pretty detailed directories of my own, and l archive everything when it is published. So whilst l occasionally use the Tags themselves on my posts, l use my blog navigation to find what l am looking for more often than not. I think my navigation is pretty straight forwards.
Over the last four years of blogging, l have noticed that not many readers bother with 1] navigation and 2] menu selection, and 3] Tags, so even l wonder if the use of the Tag is really ever essential on a personal blog?
I add roughly 7-9 Tags to each post, with an overall average of perhaps eight and whilst some are descriptive to the content in the post, some also are keyword orientated to the series the post is from.
But also in the last year alone, l have deliberately altered the blog to reflect changes, and the GUY blog has undergone significant transformations since March. I deleted many of the previously published posts; some were archived or hidden, whilst others were re-categorised, which, in turn, affected the way readers could use the search facility.
I aimed to take the blog away from the direction l had initially pointed it towards in 2019. Which was to incorporate a business within, but realising that wasn’t going to materialise quickly if at all, l changed course and took GUY down to the basics of what l considered to be a very personal blog and only really read by a handful of readers and friends alike.
I also came to see that many readers hardly ever read archived posts and additionally the evergreen readers were few and far between. Most readers were only interested in the ‘here and now’ of publishings. One could take from that – that people were hardly interested in archived content on a personal level.
Where l do see Tags or Keywords being most beneficial is when the majority of published content is actually ‘fact driven’ and has topics of merit and quality which the reader seeks out.
My example would be with my business blog when the content is likely to be read once and potentially re-read by future visitors. It will contain information they might require to help them solve ‘problems and issues regarding composting and worm farming.
The use of the Tag will be far greater than the usage here and will need to be optimised, carefully and correctly selected, and content savvy as they must relate to the content in the post.
So, to the questions :
Do you use Tags on your blog posts, and do you find them a practical resource for you or your readers?
Do you think your readership takes any notice of the Tags you have added to your published content?
If you are a regular ‘user’ of Tags, do you randomly add them or very specifically optimise their use with your content?