|Journal Entry 11||04/10/21|
Setting up the Right Mindset
Pondercations and Musings for my week ahead …
I started my marketing course again today … my target was to get the craziness of September and all the house and garden moves and resettlements and so on out of the way and restart the marketing course, and today l awoke with the right fresh mindset and exercised on the treadmill for twenty minutes [it was raining outside – again], took a three minute piping hot shower, made my nutrient shake, dressed myself in smart but casual clothing so as to at least look a bit more dapper and positive than the usual trackies and sweatshirt and logged back in.
The marketing course is a professional course with many modules unlike the vermiculture course of last week, which whilst wouldn’t need to be as large as this current course [although there is no reason why it couldn’t be] didn’t take me long to complete – it was over and done with in less time than a seven-course meal would take. Sadly, the worm farming course wasn’t a professional learning curve, but maybe l will create one that is a bit more directional and focused.
However, my current course is very dedicated and is right for those who are truly passionate about learning – that l am, but also it doesn’t pamper the learner with a softly softly approach but offers a bit more in realistic adventure and task application … it makes you think.
I like to think.
The modules today were discussing Mindset …the last time l was studying this course, was in the early days of September almost a literal month to today, and back then we were discussing brand and brand identity and those subjects have been on my mind all month prior to this morning’s lessons concerning having the right Mindset.
Over the last thirty or so days l have had the following questions – of which some are random and abstract perhaps, but directly applicable to my business blog – running through my mind …
1] What is it with white backgrounds? Are they more appealing than coloured backgrounds?
2] Which is more important in/on a blog – a photo of the writer or merely a cartooned avatar?
3] How important overall is/are the use of images displaying to the world at large who you are – be this a personal/hobby or prompt blog or a business blog/website – does the visual identity of the blogger actually communicate more to the reader/buyer and or user – is IT really important?
4] Is the brand of the business more important than seeing the person behind the brand image?
I mean look at Microsoft or Apple – we don’t see everyday who is behind them – we see their brand images – is it therefore of uttermost importance to buyers/readers and so on to see who they are commenting to or responding with? Could there be a brand image and maybe a photograph in the Bio? Would images not be better served on the likes of Pinterest or Instagram or is it down to the products and services being advertised over that of say just content?
5] Do people really care what the people behind a brand image look like? Isn’t content/product/service – King anyway?
6] Who are we truly writing for anyway?
Letting go of the notion we write for ourselves – sure okay, we write because we love to write, but we can write privately, we don’t have to write publicly and display everything to the world. We write because we WANT, because we DESIRE to be read. We want and desire to be seen and heard. BUT, with all the followers a blog has and of course heavily reflective upon the style of the blog – who are writers really truly writing for? Everyone or a smaller circle in a wider community or who? Anyone that will read?
7] Why do people seemingly ask stupid questions on Facebook groups, when they could so easily ask Google? Are people simply no longer able to solve their own problems? Can they no longer research without x number of people holding their hands? When did people stop solving their own problems? Is it merely a case of wanting to fit in, to be heard from their community or are many people now so clueless that they cannot do anything without validation from others and the need to belong is ever important?
These are questions l have had on my mind over the last few days and month.