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As a question this has been inside my head ever since l started writing for someone other than me … so writing for readers and audiences really and that is “Who is your ideal reader?” Articles and topics about writing for others as well as blogs and forums alike always ask this question – if you are not writing for you specifically, then who are you writing for ideally? Who would you like to read your content? One of my first ever probes into this subject years ago revealed that l should be writing for a fictional version of me or someone very like me from the yesterdays and todays of my life and also and for the tomorrows too!
Once you understand who you are writing to and for then you can direct your thoughts into your content creation for your ‘ideal reader’ ……….. apparently. With a firmer grasp of who is reading your content – you can create the right information for your readers … afterall .. they are reading you because you provide something for them that they want…
The more in line you are with who your reader is, the more qualitable content you can produce for them …
I have always found this fascinating, so if l am creating content for someone like me, what am l therefore creating? That is the one aspect that interests me at times the most … because l must ask myself the most important question of all …. would l read my content if l were not the one writing it?
I have had that question in my head especially in the last few months …. l can be an eclectic reader at best of times and at other times l am as all over the place as a bumblebee would be after a sniff of crack … just keeping my interests in check at times is hard enough. The reason that can be difficult is one defining aspect of writing for your ideal reader is that you are able to identify what your specific style, niche, subject, entertainments and so on are going to be focusing on as a writer … l mean does it pay to be always diversely eclectic and rambled? Maybe not.
There were many reasons for creating three blogs or rather an additional two blogs recently and that was because l had to try and configure my ideal reader profile, then l was to study my audience and what they liked, also l was to further study what was and has been popular on and in my blog over the last three plus years or so [the time when l really started to produce content for this blog] and was what l was producing reaching the right audiences?
In today’s digital climate this question is sometimes harder to answer than you might at first believe and that is because so many social media influences are now found in blogging that it can throw off any research you are undertaking because readerships are not always as loyal to your brand as they might have been and like you, readers at times sway and veer away from your published content.
If you are looking to market this reader profile demographic of yours then it helps to know who is reading the content in the first place and are they your ‘real readers’ or are they maybe ‘invoked readers’, and also is your content being read by your designated audience or also an occasioned readership who just happens to stumble upon your content by accident for whatever reason.
When writing for your ideal real reader, the content you produce can either resonate with them somehow or they can relate to the words to such a degree that they could well think you are writing specifically for them … that’s the beauty of crafting the right words for the right reader.
I suppose that is something l truly looked at when deciding to split this blog into three distinct … ish [always safe to add an ish] personas – whilst there will be to a certain degree crossover readers from the Guy/321 Blogs, the third blog may not see many of the readers from here as it will be focusing on a different area, it will be more niched than here.
When l think about this blog and what it was at the start of the year to how it is now and with the latter thought this blog is very streamlined today in consideration to six months ago – l must ask myself who is reading this blog? Is it me if l wasn’t me?
The answer is yes, l would read this blog today if l weren’t the one writing it because it interests me more now – but l may not have necessarily read the blog the way it used to be and that was a fascinating discovery. It made me really dig deeper into the content structure itself that l offer.
I have plans to write about this topic in more detail in the coming weeks – however for the moment, l ask of you the following …
Have you ever given any serious thought to who your ideal reader is and if so what did you take into consideration to identify them and if not, who are you thinking will be reading your words if not you? [as in the type of reader]
Let me know your thoughts below …