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Today’s question is inspired by a few things l have read online recently or had conversations with others on – starting with an interesting comment l saw the other day on a forum l belong to that was looking at blogging as a sales platform and the absolute importance of audience engagement and interaction which of course none of us can deny the truth there, be that for personal, hobby, professional and or commercial blogs. We need people to read and engage with the content we publish. Fact.
But in addition to that, the commenter was making further reference to how readers responded more favourably to an informative or qualitive blog post if they saw a very healthy interaction with the published article itself by other readers …. as in – some readers may feel disinclined to comment on published content if no one else has actually interacted with it first but DO feel more inclined and even influenced to comment and otherwise like and engage if others have already.
A few weeks back, Suze and l were having a conversation about friends of hers who admitted that they would be more inclined to respond favourably to published online articles if the content had x number of likes, comments and interactives displayed to the reader from other readers?
So, what this suggests to me is that for some readers reading online published content – they are at times more heavily influenced by the presence of community interaction to the articles rather than merely being impressed or interested in the actual content itself?
As bizarre as the implications were, the more l then further studied the subject of “Reader Influence”, the more l read that supported the actuality of it – which is ‘at times’ readers do NOT always read a published post first, but only read the post if there is a healthy engagement with the post and will then comment on the post itself despite not reading it, but because they have been influenced by the comments only.
I was/am both intrigued and fascinated at the implications of this admittedly. From my personal perspective l see this only as a form of social bandwagoning but that is just me. But also, because for the last few weeks l have been trialing a social experiment of my own on this blog with regards interaction and so the whole concept of ‘influence’ is very interesting as a topic ………. however, l will write on that more in another post at another time …… for the moment, my question is this.
How influenced are you by the interaction you see on other blog posts – do you read the comments from others or merely just leave your own after you have read the published content/article itself, are you more likely to comment on a post if it has x amount of likes or comments ….. answer this how you wish to below, l am curious and fascinated by it all – basically, how influenced are you as a reader by other reader’s engagement to online published content?
Thanks for reading..