|Season 1||What Are Reading Then? Directory|
I am struggling a little at present … with lots of things … not just one thing … my mind is buzzing and is constantly placing a demand upon my time to balance and …. juggle more …things! I have perhaps twenty ideas dancing around in my brain every minute. Many years ago l could remember all of those for hours and when l would get home, l would spend two hours writing down all my mental notelets … these days l have to carry a notebook around with me at all times to remember all of the ideas.
However that said … twenty years ago, l only had ten ideas a minute in my head, now twenty years later it’s twenty – it’s a lot you know? So l look for ways of making my life easier – l colour code and l schedule and l use images and brands and distinct words that trigger my memory and allow me to conjure up large parts of content – of course this is only great as long as l remember to carry my notebook … what has this got to do with buying an eBook?
The similarities between my cluttered mind requiring organising and buying an eBook are basically down to decisions based upon actualities, triggers and stimulants.
Those three topics alone are the principles to whether a person buys something – the actualities are why the book [in this case] is being purchased, the triggers are all about what is enticing the purchase to go from a maybe to a definite assuredly and stimulants are the aspects that excite the buyer and convince them to go with the decision. Of course there are many different eBook buyer types ….
What buyer type are you?
Decisive – Indecisive – Reticent – Hesitant – Pondering – Thoughtful – Undecided?
What buying decisions do you undertake when looking to purchase a new eBook? Are you influenced by any of the following and if so – which ones and why?
Positioning – from author rank to location on sales site?
Price – how much are you willing or do you expect to pay for an eBook or do you not buy eBooks and if so – why this option?
Description of the book content?
Book Title – does this influence you at all?
Cover – does it matter if the cover looks cheap, or if it is coloured or bland?
Reviews – do you read or even leave reviews? Do you read the reviews others have left? Are you influenced by these?
Do you look for collections, or sets or are you happy with one offs?
Does the length of a book bother you? Are you looking for short or long content?
Author – Do you need to know the author or are you happy to go with unknowns?
Recommendations – if someone you know has suggested a book, do you follow that up?
Needs met – do you only buy books to meet your needs or books that feed and fuel your desires?
A few more than the usual – but if you can address as many of these as you are able and or wish to, that would be great – thanks for reading.
Let me know below … Thanks, Rory