How to do you feel about hard sales advertising??
Over the last few weeks, l have been actively engaged in webinar watching on the topic of “Sales through social media”. In some ways l feel like l have stepped back into the 80’s the only difference being that now all the rage is digital product advertising.
I don’t know about you, but l am sick to the back teeth with uncontrolled advertising – it seems that everywhere we go now online we are followed by an advertising cult!
The truth is, and this is coming from an old advertising man, l like to see good quality advertising, but l cannot stand shite, and there seems to be non stop shite out there on the web. Also, l am firm believer in more subtle marketing and not a huge follower of the commonly overused aggressive advertising techniques we see many a time today.
Carefully controlled and well placed advertising l think is fine bordering almost on an art form, allowing the buyers an option to view or not view – l still believe that buyers should have the rights to choice of whether they view something or not. They decide whether they want to buy or not, and they should not or ever be hard sold to – whatever the method.
I think too much advertising is overwhelming and detrimental to the overall buying experience. We are now in an age where we are targeted at times by our own devices. We see something and suddenly low and behold everything we look at is orientated by pop ups for this, that and the other!
Everything these days is hard sell. The ‘guru’s’ l watch online inform me they have made countless gross millions through sales via this method, that method and so on, but the one thing they are selling to you is not their so called fantastic products that made them millions, no! They are all into training you now on an old system that is well worn down because every sod and their dog is doing it anyway! Instead of them making money with the product that made them their money, they only want to train people to buy the products that are now sold by everyone else – hardly bloody original.
They are selling you on the idea that YOU Too can become a millionaire if you just apply these ‘steps’.
In the process of deciding which market l wanted to establish a business on in the first place l watched these webinars … seriously bad move! I haven’t watched a new one in well over a week and these ‘guru’s are still hard selling me on the Golden Egg opportunity via email!
As it is , l am going to start a business on Amazon, it’s not so much in your face – my job principally is to make products look effective on that platform and l can live with that! There is no hard sales talk being pushed down the throat of a buyer! They either want those products or they don’t!
I don’t like this new method of aggressive sales. I am a person who if buying from whoever, has an idea of what l want already, view certain shops online and then do a bit of price comparison and Milly’s your aunt, l make a purchase – job’s a good un!
I am hardly ever influenced by online advertising unless it is specifically something l HAPPEN to be looking for at the same moment in time. I can’t abide pop-ups and find them insultive, invasive and intrusive and never mind a complete waste of my time.
I also seriously detest those adverts that don’t even have the decency to let me switch them off. I see a lot of those each and every day as they interupt my music listening!
If l am on a site that has too much advertising l simply close the page and move on and worse than that is basically what amounts to seriously bad advertising – where on earth do some of these sellers actually buy their campaigns from?? Are they deliberately trying to be insulting to the viewers – is it their sole duty in life to make dumb adverts? Do people really respond to dumb advertising??
However l could write on this personal pet peeve all night and still not ask my questions so,
“How do you feel about hard sales advertising?” & “Do you find yourself influenced by it or turned off?”