QQ: How do you decide what content to roll out in your blog?
So what do l mean by this?
Now this is slightly different to a typical niche question as in when you first create your blog and you asked yourself “Well what am l going to write about – what is my main subject matter going to be about – am l going to specialise or rule it by passion and interest alone” The above question is different.
I run a blog about diversity and variety, l knew once l really knew my direction which you’ll recall came to me following an epiphany back in late December 2017. I had decided against only maintaining a blog about where l was in my life at that point principally because l knew that once my spirits had lifted, then my blog would be relatively redundant.
The last real downside to me was carting around a 30 year depression connected to a single incident in 87. Once the shackles had been cast aside, l knew that l had two choices … 1] to close the blog or 2] to change direction and think more out of the box. I chose the latter and so from January 1st 2018 l started on the path of diversity and variety.
I wanted to write about my life in an entertaining manner, but equally l wanted to have topics available that concerned deep interests of mine such as autism, Asperger’s, mental health, environmentalism and conservation, as well as being able to be in a position where my blog would be broad enough to accept a whole range of additional content and comfortably be able to cover anything that might suddenly dawn on me as a good potential.
I am not specifically a fiction writer, so l knew that wasn’t going to be my prime focus of content inclusion, but l wanted my blog to be similiar to how my brain worked – which is usually all over the place.
Now l do use the post dated feature here in WordPress, but l only post date for the first twelve hours of the following day, and whilst l might have a rough idea of what l would like to see in a weeks time, l operate on a very loose scale as in not a fixed rigid schedule. Of course l have series and they help to cement my daily landmarks. I don’t tend to post date weeks in advance because l don’t know how my mood might be for the day itself.
I know roughly what l am going to be doing for a week, but it is flexible enough to change in the blink of an eye if needs be. If something grabs me by the balls and says “Mate, you have to write about this tomorrow or by the latest the next day”, l will wiggle my schedule around and fit that in and my blog schedule can accept that flexibility.
Many of the games l offer – they run like this – l have an idea – and l think about it for about 30 minutes mentally, l don’t make notes. Then after that half hour l will create a promotion post and l will advertise it – and at that point in time, it is still only a rough idea, it hasn’t got any body to it – l will then grade the response over the first 5 days and if it looks like a goer, l will then continue to promote it and at that point insert a start date and then literally about 48 hours before it’s due to go live l will create the content for launch or for a trial.
That’s how all the competitions and games are basically created, many a time l haven’t got a clue what the game’s going to consist of, so l just create it fresh – that’s what l use to do for nightclub advertsing promotion campaigns, so it was always fresh.
I create prompts, but l don’t often do prompts unless l am tagged, because l think there is a danger to prompts and that is you could spend your entire day responding to prompts only and forget to write your own content. Plus the prompts l normally respond to would be the games l create and l don’t often come across them, so l don’t do many of the other prompts out there apart from the odd one, and a few of the bloggers l follow do offer excellent prompts. But l do enjoy being tagged when l am.
If you are a fiction writer as an example, l can see a lot of time being spent on fiction based prompts, and that would make a lot of your content l should imagine, but would they also distract you from what you want to do for yourself?
The questions l ask, whilst it is a series in itself are usually associated with much longer range plans – where l do have solid strategies for.
So the question at the top isn’t about your blog’s topic or your niche, it’s about how do you decide what content you are going to put out for the day you are in? Do you have a strategy or do you just go with the flow? If you have your own content to write do you get it done or are you waylaid by prompts as an example – do you achieve your days content target? Do you even have a daily content target? So what it’s about is literally how you decide what to write about for the day?
Let me know below, thanks – Rory