QQ: Why Should People Read Your Blog?
Did you know that currently worldwide there are roughly 400 millions blogs online? Did you know that more than 410 million people on WordPress view more than 25 billion pages per month? Did you know furthermore that each month on WordPress alone that there are nearly 70 millions posts made?? Of course these numbers are not just vast but huge BUT they don’t actually mean squat to you or l.
Last week a friend of mine asked of me. “Rory why should anyone read your blog, what’s so special about it?” It was an excellent question l thought … why should anyone actually read my blog?
If you read these fancy blogs and websites around us, and we are surrounded by marketing bloggers and SEO bloggers and bloggers this and blogger that – they all have the secret to success apparently … yer lol! Apparently!
They tell us all the time that we should be doing all sorts of things – that we are to create valuable content, that we need to get noticed, that our SEO needs to be high and we need to be aware of of all our stats and figures and the list goes on. Running a blog can be easy or hard it is all reflective upon you, the blogger, the writer, the creator of content.
I think the useful thing is that as creators we need to write content that we are both interested in and passionate about and put a twist on it in such a way that encourages and motivates people to stop by and stay awhile and we need to keep on washing, rinsing and repeating that formula.
We have to be different to the next blog along, but what hasn’t been written about by someone already? We are not looking to reinvent the wheel are we? We are just looking to have people read our content and want to come back for more on a regular basis. I don’t think all the information on the fancy sites l mentioned earlier is wrong – stats and figures and a certain amount of knowledge is essential in today’s world and especially if you do want your content to be read in the first place.
So what makes you different and what makes people read you? I asked myself this question after l was asked, and l answered, with ‘That’s an excellent question but l think l can answer you ….
‘I think people read my blog because of the diversity l offer. I try to be as different as l can. This is not saying l don’t have series or repeat artciles l do, but l think l do things differently to a large percentage of bloggers, but it’s not completely unique, it’s just l do it my way, l put a twist on it. I have a mixture of serious and fun, silly and practical, l am extremely honest and open about who l am, l do unusual things but above everything, what l do is basically empty out my mind into the blog every week.
“Plus l really care about my community and l care for them more than l care for my friends in my ‘real life’ I meet different people from all around the world daily, l interact with more people daily with my blog, than l do with real people.
“But above everything l work really hard at my blog to make it as entertaining as l can. I think that is why people read my blog.”
Now that is why l think people read my blog, Why ‘should’ people read my blog? Because l believe it to be an entertaining experience. If people think l am wrong please by all means tell me below in the comment section.
I think it’s an important question and one we should ask ourselves frequently next to … is my blog interesting, can l do anything to ensure that l always have people reading my content … l know there are many who say ‘l am not bothered if people read my blog or not’, a fraction of those might be speaking the truth, but l have met those who only say that because people are not reading their blog.
Our audience and readerships are important to our blogs and our continuation in blogging – we want people to read our content, otherwise why create a blog in the first place? Sure you can write for yourself, but there are other formats to utilise and it doesn’t always have to be a blog, maybe a private journal?
However to the readers now … back to the original question ..
….. Why Should People Read Your Blog?
Let me know your thoughts below, many thanks – Rory