QQ: Who do you think your ideal reader is?
Or alternatively, do you not think there is an ideal reader for your blog? Furthermore is it something that you give thought to?
I suppose in many respects this is reflective to your overall outlook – l mean last week l asked about what you thought your genre was for your blog? We received a mixed bag of different answers from this to that, to l don’t think about that.
But when you created your blog, what were you hoping to achieve from your readership?
You don’t have to specifically be a marketeer to want to think about these things, and we go back further to a question of last year, of who you write for?
Now of course we all prinicpally write for ourselves, but we could technically achieve that with a private diary or a journal, we don’t necessarily have to have a public domain blog. It’s not a sin to say and admit to the fact that you write for an audience, you write for your readership – so you will focus on what your readers focus on the most and produce more of it.
If you are an author, then you need to have a strategy in place short or long term makes no true difference, but one you will have to have to determine what your ‘reading audience’ is after. Because you need a readership to your blog if you want to achieve sales for a published book. Because readers and buyers alike tend to buy from those that they feel a certain amount of relatability or feel a resonation with, or just that they trust your product and they believe in your capabilities to produce certain content they enjoy and love to read or wear or whatever. They trust your brand and your reputation.
So if you have readers to your blog and they follow everything you do routinely, then it is fair to say that those readers could potentially become not just more devout in the following of your content, but buyers to published works.
So we go back to our original question … Who do you think your ideal reader is? This question is not just aimed at authors or as said marketeers but to everyone.
Let me know below in the comments section – thanks. Rory