When l studied business management, l studied Edward de Bono’s work ethics on creative and lateral thinking, and it has always stayed with me. It’s true though, creative thinking is not some mystical ability, it is a skill that can be nurtured through practice.
How creative are you, how much of a free thinker are you, a problem solver? Thinking out of the box is a much coined phrase and yet is key here. On various platforms we see much of the actions of others appearing in the form of ‘sloganism’ [aka using someone else words to advertise how they feel], and yet how much do you think of yourselves?
I have a friend who is a great photographer, he communicates many emotions through his craft and as they say pictures are worth a thousand words. But we live in a society that is lazy when it comes to using their own words, their own mind and as such lose their own free will, thoughts and thinking.
So how creative are you today?
Rory Matier 2008 Advertising Training
Creative thinking – in terms of idea creativity – is not a mystical talent. It is a skill that can be practised and nurtured.
Edward de Bono