K9 Product Review Interview – Fluffy Tails Fashion
01] Name of the product/service?
Fluffy Tail Fashions
02] Website Link
We haven’t got a website.
03] Social Media Links
Twitter: Danny Boy
Facebook: Danny Manford
Other: Blog @ Fluffy Tail Fashions
05] Are you a new hobby/business concept, or identity to the market?
We are new, but we are only a hobby and not a business.
06] How long have you been established?
Since 1st February 2018
07] What exactly is your product/service about?
“Mum makes handmade items for fur pals and humans , Bandanas for Dogs/Cats , Cuddle Cushions for dogs , cats & humans ,knitted jumpers for small dogs , knitted hats/gloves /socks for humans She is planning on knitting jumpers for humans too.”
08] Who does it specifically cater to?
“Originally intended for dogs/cats but has extended to human.”
09] How did you come up with the concept of your idea? Did you have any previous experience with what you do, or was it completely fresh?
“Mum has to spend a lot of time at home because of ill health and decided to make use of her time (as well as looking after me ) to do something useful. She has always had a love of knitting & sewing since childhood. She started making things last summer to give as Christmas & birthday gifts and a few friends encouraged her to do more . She isn’t doing this to make money, just as a hobby , as long as she gets the money for materials used she is happy, and also more happy to see furrys modelling the bandanas and posing with their cushions.”
10] What has been the reaction to the product since first launching into the public domain?
“It’s been quite a good reaction , but mum knows she has upset a few people on social media by doing this hobby , and she’s not afraid to admit it either.”
11] Do you use promotional or boosted or organic marketing techniques to raise the awareness to what you do?
“We just post on social media new ideas or new designs mum has made.”
12] If you use social media to market your product/service is this meeting your expectations in so far as awareness and or sales?
“It’s been word of mouth from personal friends on social media who have got others interested, and that’s fine by mum, sometimes her health isn’t up to much and wouldn’t be able to run #fluffytailsfashions as a proper business.”
13] Is your hobby/business unique or different in any way to your competitors or the next person along? If so, how, tell us about it?
“It’s not unique at all, except mum hasn’t seen anyone else on social media making the cuddle cushions she makes.”
14] Has the product/service been well received?
“Yes we think so apart from upsetting a few well established businesses on Twitter.”
15] Did/do you have a strategy/plan for achieving success? What was/is your end goal or achievement?
“No plans, just happy to plod on as we are.”
16] Did you always believe that your hobby/idea/product/brand was going to be successful or did it not bother you?
“It hasn’t bothered mum at all.”
17] Does your brand receive the right amount of publicity/attention that you think it warrants? If not, what other tactics have you introduced to help it along? If it has, are you pleased with the results?
“Yes we think so.”
18] How do your customers/clients/readers feel about you or your business, brand or content?
“We have had many happy people come back for more items, so that has pleased mum.”
19] Following the success of this product/service – what do you have planned next?
“Handknitted jumpers with a dog or horse design on the front , mum is trying teach herself to crochet too , something up until now she has not succeeded with.”
20] What else can you tell us about your hobby/product/service that the questions have not covered as of yet?
My thanks to Fluffy Tails Fashion for pawticipating in our K9 Product Review interview Series.
Make sure to check them out!